With so many new diets introduced day by day online and in magazines, finding diets that work and choosing  the ultimate diet for your goals is a very daunting exercise indeed.

It comes as no surprise that there are such a number of diet and health options to be found; As consumers we spend on average $45 billion on fat loss, health and dieting products each year.

Sadly for most people, this is of course where the head scratching sets in, with marketing much of the time clouding over actual results. This may set genuine would-be dieters up for failure before they even begin.

Hopefully I can clear up some common diet mythology and set you up on the path to discovering the real diets that work.

Fashionable diets (commonly known as fad diets) are spotted easily and in my experience as a health consultant in this field must be avoided.

Diets that exhibit fad traits usually originate through either self proclaimed diet “experts” or popular celebrities touting a diet discovery that has seen them substantially trim down, become very much healthier, or easily lose a significant proportion of fat in a significantly short time period. You of course will have seen these kinds of diets often, usually popularized in weekly celebrity magazines and frequently being praised on television talk shows – occasionally even in major news.

As a health professional who works day to day in nutrition and diet industry, I’m going to open up Hollywood’s often hushed diet secret and explain why the number one step in finding the diets that work is to avoid the fads!

In my experience as a practicing health & nutrition consultant to many known household names, I’ve experienced first hand the ground level individual and team work carried out in successful celebrity weight loss and fitness. ‚ÄìLet’s also not forget the large sums of money stars are prepared to put towards the professionals to make sure it’s working straight away.

The majority of the time when a high profile person is undertaking a diet to prepare for an important role or celebrity showcase, they’ll seek professional advice and coaching, are given well researched and time-proven diet programs (the diets that work), and will happily pay a handsome price for the service!

In come the money masters….

The quick fix diets that stars then lay claim to after realizing ‘amazing’ results are often nothing more than big dollar deals and endorsement agreements penned by management companies and advertising giants. result, another fashion diet is bestowed with all the credit and announced as the ‘next big thing’.

The same way a lot of us will have doubted that a model like Rachel Hunter was really washing her hair with convenience store grade conditioner on a daily basis back in the 1990s, it’s in my experience that hype and fad weight loss methods are not at all responsible for causing stars to look extraordinary on the big screen and on red carpets!

Now we know how to recognize and avoid the diets that won’t work, how do we discover those that will? Part 2 in this guide will have you identifying the proven diets that work and how to choose the ones that can work for you.